Albuquerque Janitorial Green Pages: Green Home   Products   Practices   Tools   Principles   Credentials   RFP   Greenwashing What is Greenwashing? Here's the entry from Wikipedia: Greenwashing (a portmanteau of green and whitewash) is a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company's policies or products are environmentally friendly. The term green sheen has similarly been used to describe organizations that attempt to show that they are adopting practices beneficial to the environment. Every cleaning company wants to be green- or at least to have prospective customers think that they are green. So it's easy (and better than nothing) to start using a few Green-Seal approved products and consider yourself green. But a truly Green company must have an integrated (and independently certified) approach that involves training, tools, products, practices, and management all working to gether reliably. Albuquerque janitorial has spent thousands of dollars and countless training hours to achieve a truly Green approach to cleaning. We've pestered our vendors to begin carrying more green cleaning products and recycled consumables. And we've changed our own back-end operations to reduce our impact on the environment. We've taken this extra time, effort, and expense because we believe it's the right thing to do, and to be able to provide a true Green Cleaning alternative for Albuquerque Businesses.